You Have a Growth Plan.
But Can Your Business Actually Handle It?
The ROOL Reality Check is a 10-minute diagnostic that tells you if your 3-year plan is grounded in reality or on assumptions.
Stop Googling Someone Else's Playbook.
A wholesale brand and a DTC brand at the same revenue have completely different growth math. So do a $1M company and an $8M company. And a food & beverage company and a hardware company. Our proprietary engine thinks about all that to come up with a diagnostic and plan just for you.Built for consumer product companies doing $1M to $10M.
How It Works
STEP 1. Answer a 5-to 10-minute assessment.
These are carefully curated questions about your revenue, goals, channels, team, and ops habits that will give us deep insights about your company in the time it takes you to make your coffee.
STEP 2. Our proprietary engine analyzes your situation.
It's built on decades of hands-on operating experience with consumer brands and grounded in real benchmarking data — not generic advice from a chatbot. Think of it as a senior strategist who's seen your exact situation before.
STEP 3. Get your Reality Check.
A personalized report with three proprietary scores and a clear 90-day action plan. Not a 40-page deck. Not generic advice that fits every company and helps none. Something you'll actually use.
Goal Credibility Score
Can you realistically hit your target? We benchmark your goal against your actual performance, margins, and category peers.
Operational Credibility Score
Can your team and systems deliver? We measure founder dependency, strategic clarity, and execution capacity.
Reality Zone
Where those two scores meet tells the real story. Are you a Cruising, Overheated, Sleepwalking, or somewhere in between?